About Me

Hi, I am Suri, a product designer passionate about crafting solutions that truly creating impact by empowering people and their communities.

My focus is on usability and accessibility, ensuring that users can navigate my designs effortlessly. I also enjoy getting involved in research and managing projects to bring ideas to life.

I love diving into areas that are often overlooked—like enhancing merchant experiences and developing internal tools to help sellers transition from offline to online at Bukalapak and improving post-booking processes and agent platforms at AirAsia.

Outside work, you can find me exploring unlimited hobbies from making fanarts, kpop merchs, reading, taking online courses, language classes, and volunteering. Now I’m trying to get better at writing and hoping to publish academic essays about design someday the future.

Experiences

Senior Product Designer

Shipper.com

2022 - 2023

My role in Omnichannel Management Service (OCMS) at Shipper.com,focused on enhancing essential features. I conducted UX research to uncover sellers' needs, crafted innovative solutions for smoother workflows and seamless warehouse-to-marketplace connectivity. I nurtured creativity through collaborative ideation sessions and ensured clear communication with comprehensive design documentation. Improving user experience was key—crafting compelling copy for seamless integration into the platform. Together, we're revolutionizing logistics and empowering online sellers.

Product Designer II

AirAsia.com

2021 - 2022

My pivotal role began at AirAsia Grocer and expanded to overseeing post-booking experiences, passenger check-ins, and flight bookings for agents. I strategically collaborated with the product team to define and align goals, spearheaded transformative changes to enhance user engagement, and streamlined processes for a seamless and efficient user experience. Together, we're revolutionizing air travel with a game-changing app.

Product Designer I -

Product Designer II

Bukalapak.com

2017 - 2021

Bukalapak, a leading Indonesian marketplace, empowers businesses, big and small. Across Seller Acquisition, Brand, and Seller Transaction teams, I made significant strides. From aiding offline sellers in their transition to optimizing user experience, my contributions were multifaceted. Additionally, I led a team of 16 designers in a transformative 3-day boot camp, fostering creativity and teamwork in July 2019.

Skills

UX Design

Design thinking, problem framing, user journeys, storyboards, flowcharts, sitemaps, concepting, sketching, wireframes, high fidelity design, prototypes, design documentation, design audits, design system.

Platform - Desktop web, mobile web, desktop apps, mobile apps, landing page, SaaS, email.

UX Research

Competitive analysis, heuristic evaluation, research planning, qualitative research, user interview, data analysis, usability testing, concept testing, A/B testing, and research synthesis.

Project Management

Create roadmap and project timeline, prioritization, project scoping, and define success metrics.

Facilitation

Conduct co-creation session, workshop, design review, design critique, ideation, and product grooming session.

Tools

Figma & Figjam, Sketch, Whimsical, Miro, Marvel, inVision, Protopie, Framer, Jira, Confluence, Trello, Notion, Typeform, Adobe Illustrator.

Language

English (IELTS - 7.0; per July 22), Korean Language (TOPIK Level 2, 174/200; per May 23)

Thank you for visiting this site

Send me email, it will find me well. I promise.

boutysri@gmail.com

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